“I worship the God of NARS.”
A bold statement uttered by Jane Larkworthy, the beauty director of W Magazine. I strongly identify with this catchphrase, now scattered in beauty blogs across the web. Launched in 1994 by Francois Nars, NARS is a covetable, modern-day cosmetics company. Beginning with a collection of 12 lipsticks at Barneys New York, the brand has now morphed into an international establishment praised by fashion/beauty connoisseurs and every day women alike. The company offers appealing shades and standby products that I (and countless other believers) could not get through my morning routine without. In addition, the packaging is swoon-worthy.
As the NARS website states,
” The NARS packaging is as classic, modern, luxurious, and chic as the product it houses. Created by Fabien Baron, Creative Director and Founder of the renowned creative agency Baron & Baron, NARS’ sleek black soft touch casings are the ultimate union of aesthetics and function. Custom design by Fabien, NARS packaging reflects the simple, elegant clean lines that Francois loves and his belief that his products should be experienced on all levels.”
I couldn’t have said it better myself. In addition to luscious product, the brand boasts a beloved and cuddly mascot (whom I just learned has passed away!) – Marcel Nars. One final note, I was surprised and thrilled to learn that I was accepted as a member of the NARS Makeup Artist Enrichment Program (30% discount – yes!). If you’re a model, actor, makeup artist, or cosmetology student (I think I covered all of the bases), check it out here.
I’ll leave you with some images of my favorite products and other NARS-related goodies.